A mobile phone company is considering introducing a new phone. Outline the steps

A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?
Please ensure that your submission is written in APA7 format, that you include sub-headings to indicate which question you are answering, and that you do a final edit for grammar and spelling errors.
I expect your arguments to be supported by evidence from a wider reading. That means citing your sources in the text and referencing them in the reference list.
Also, include examples where necessary to illustrate your answers.