In 2006, Google acquired YouTube for $1.65 billion, recognizing the rapid growt
In 2006, Google acquired YouTube for $1.65 billion, recognizing the rapid growth of online video consumption. At the time, YouTube was the dominant video-sharing platform, with a large and engaged user base, far surpassing Google鈥檚 own service, Google Video. The acquisition decision was driven by several factors: YouTube鈥檚 strong market position, its potential to generate advertising revenue, and the opportunity to integrate it into Google鈥檚 advertising ecosystem. Despite legal risks related to copyright infringement, Google calculated that YouTube鈥檚 long-term growth potential outweighed the short-term risks. By acquiring YouTube, Google gained immediate market leadership in online video and solidified its dominance in digital advertising. Over time, YouTube has become one of Google鈥檚 most valuable assets, generating billions in revenue and serving as a critical component of its overall strategy.
According to this operation make a Report answering these questions:
路 聽Individual report
路 聽You are required to provide a critical discussion on the various steps required for effective decision-making in Google/ Youtube acquisition. You may focus on any decision-making model as discussed in class, but it is critical that you provide an in-depth discussion of the various steps involved in effective decision-making. Kindly note your report should provide references and should use the Harvard Reference System.
路 聽Expected table of contents:聽
o 聽Introduction on the 7 steps to effective decision-making process.聽
o 聽Literature review on the chosen decision model.
o 聽Critical discussion and deep dive analysis using 7 steps framework over Google acquisition Youtube and what types of internal and external information did Google collect to thoroughly assess the potential acquisition of YouTube.聽
o 聽Conclusion,
o 聽References
o 聽Appendix
Formalities:
路 聽Wordcount: 2.000 words
路 聽Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
路 聽Font: Arial 12,5 pts.聽
路 聽Text alignment: Justified.聽
路 聽The in-text References and the Bibliography have to be in Harvard鈥檚 citation style.
路 聽Format: Pdf Document
Submission: Moodle. Deadline November 17, 2024 at 23.59 CEST Turnitin
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
路 聽Outcome 1: To have an in-depth understanding of effective decision-making processes within a business context marked by uncertainty, risk, danger, opportunity and growth.
路 聽Outcome 2: To identify and apply interpretive and analytical methods and tools for effective analysis and decision-making.
路 聽Outcome 3: To apply the framework of effective decision-making within the business context of Risk Management.
路 聽Outcome 4: To critically appreciate the framework of problem analysis with the context of decision-making.