Macroeconomic and industry analysis
Company: Coca cola
Conduct a macroeconomic and industry analysis, incorporating the following:What are the implications of the current economic conditions on the industry in which your firm operates? Discuss the sensitivity of the firm’s industry to the business cycle.Provide an evaluation of the industry life cycle and prospects for industry growth.Discuss Porter’s five determinants of competition as it relates to the industry.Perform ratio analysis and compare the firm’s key financial ratios to those of its top competitors. Discuss your findings from the ratio analysis. Determine the industry average return on equity (ROE), net profit margin, payout ratio, and debt ratio. How do these industry averages compare to the corresponding figures for the firm?