Internal Communication
Determine the medium(s) that you will use to deliver your

Internal Communication
Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
Define the target audience of your internal communication. Include key factors and any cultural factors that you considered about this audience.
Craft the message that you will communicate internally and explain what change management principles you considered when developing this message.
Explain how you considered the personal needs and development of employees when creating messaging.
Explain what considerations are being made in order to offer continuous support to employees through the change process.
Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating, as well as the medium(s) used.
Feedback to use from professor:
Mediums:
Explain your choices. The course textbook will be super helpful. You will find supporting documentation as to why your choices are an appropriate to addressing the problem.
Audience:
Need to explain the cultural and key factors about the employees. See the case study for more on the employees.
Message:
This is 2 parts: (1) the actual message. The course textbook will provide you guidance on how to write the message and there are great examples. (2) Explain the choices you made while creating the message. What change management principles did you consider? Use scholarly sources to explain the change management principles.
Needs and Development:
What are the needs of the BlewMinds employees? How does your communication plan take into consideration employee development?
Support:
Explain what considerations are being made to offer continuous support to employees through the change process. Be sure you are using scholarly sources to explain what continuous support is appropriate in this situation.
Conflict:
Further explanation of the potential sources of conflict and why this conflict might manifest.